企业推进消费文明的路径探索

应对＂消费—生态＂悖论,缓解生态危机,促进消费文明走向生态文明,企业应提高企业家和员工的生态道德素质,加强企业伦理建设,从而牢固树立生态消费理念,践行＂合度＂、＂合宜＂、＂合道＂的客观要求,实现经济合理性、生态合理性、伦理合理性的价值诉求,遵循环境友好,可持续发展,以人为本等基本原则,实施绿色、低碳的生态化模式,推进消费文明的发展。

Businesses' Approaches to Promoting Consumption Civilization

Businesses are main agent responsible for ecological destruction and environment pollution.They should play a key role in dealing with "consumption-ecology" paradox,mitigating ecological crisis and promoting the transition from consumption civilization to ecological.Ideologically,they should enhance their ethics and establish ecological consumption values.Practically,they should pursue a balance between economic,ecological and ethical rationalities through moderate,proper and reasonable conducts they should follow the principles of environment-friendliness,sustainable development and human-priority they should adopt green and low-carbon mode to put the consumption civilization on a right track.