国外食品安全风险认知研究与进展

决定食品安全行为的是消费者对食品安全风险的主观认知而不是风险本身。食品安全风险认知主要由消费者对风险的熟悉程度、对风险的恐惧感和风险暴露程度等因素决定。社会和心理因素扭曲了，更多时候放大了食品安全风险。食品安全风险认知一般可从六个维度来解释，即身体损失、性能损失、金钱损失、时间损失、社会损失和心理损失。风险认知超过一定水平，消费者会采取一系列措施降低自身面临的风险。

A Survey of Food Safety Risk Perceptions Research and Progress in Western Countries

Consumer behavior is decided by the perception rather than the food safety risk itself. There are three underlying factors affecting perception of risk---familiarity, dread, and exposure. Consumer risk perception of food safety is determined not so much by the hazard itself as is by the social and psychological characteristics of the food hazard. Perceived risk of food safety can be measured by category of loss, namely physical, performance, financial, time, social and psychological loss. Where consumers perceive risk, they often develop strategies to reduce risk.