济南城市自主名牌发展的历史沿革与创新

解放前后，济南市的自主名牌大多以传统服务业为主，工业产业名牌较少。上世纪90年代，出现了一批产业规模大、竞争能力强的企业，形成了一批名牌企业群。运用模糊综合评价法评价现阶段济南城市自主名牌创新能力，旨在揭示济南城市自主名牌发展的历史和特性，找出制约其未来成长的瓶颈，提出切实可行的提升品牌增值和创新能力的具体方案。

Historical Evilution and Innovation of the Development of Independent Famous Brands of Jinan

Since the Liberation,the independent famous brands of the city of Jinan have mainly been of service trades whereas those of industry have been less than the former.However,a large number of large-scale and powerfully competitive enterprises came to the fore during the 1990s,thus forming themselves into a group of famous-brand enterprises.And the aim to judge the innovative forces of the independent famous brands of the present-day Jinan by a synthesized fuzzy evaluating system is to demonstrate their history and characteristics,so as to locate the bottle-neck problems restricting their future development,and to put forward practical programs for increasing their profits and enhancing their innovative forces.