享乐定价法在房地产中的应用研究

享乐定价法是西方国家房地产研究中的重要方法,它与传统的从供给角度对房地产研究的方法的最大不同,就在于它将房屋看作是由一系列属性构成的异质商品,以消费者效用和偏好作为研究的基础,对房产的定价和消费者从中获得的福利给予了全新的诠释。它有其理论的产生、基础和主要的应用领域、理论模型和房屋属性研究的现状和存在的不足以及对模型的主要计量方法处理及面临的困难等。它对我国房地产市场研究也具有一定的启示作用。

Hedonic Pricing Approach Applied in Housing Marketing Analysis

Hedonic pricing approach is an important approach adopted in housing marketing researches in developed countries. Its eminent difference from traditional approaches is that hedonic pricing approach is based on consumer preferences and utilities, regarding realty as a heterogeneous product composed by a series of attributes, and explains the benefits of consumers from a new standpoint, while traditional approaches studies housing marketing from the perspective of supply. The paper deals with theoretical hypothesis, base and application fields of the approach and discusses the status quo and limits in the models and attributes. Moreover, the paper summarizes the main calculating methods and the difficulties encountered in shaping the models. This study will introduce the provocative insights into the studies of housing marketing of our country.