| 美好安徽：网络形象传播分析与塑造策略 |
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| 引用本文： | 王慧.美好安徽：网络形象传播分析与塑造策略[J].合肥学院学报(社会科学版),2013,30(2):99-102. |
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| 作者姓名： | 王慧 |
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| 作者单位： | 安徽省社会科学院新闻与传播研究所,合肥,230053 |
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| 基金项目： | :安徽省社科联"'美好安徽'形象的网络塑造研究"课题(A2012006)的最终成果、国家社科基金课题"博客舆情分析研判机制研究" |
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| 摘 要： | 塑造良好的地区形象不仅要有雄厚的硬实力和软实力，更要求其能把这种实力充分展示出来。在地区形象的构建过程中，传媒发挥了举足轻重的作用。网络传播时代，要充分利用网络传播平台，展示安徽良好形象．扩大安徽影响力。这里通过运用SWOT分析法，充分分析了安徽形象的网络传播现状，并结合网络媒体自身所特有的传播规律，提出塑造“美好安徽”网络形象的对策建议，促进区域发展。
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| 关 键 词： | 安徽形象 网络 塑造 |
On the Propagation of Anhui Network Image and its Modeling Strategy |
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| WANG Hui.On the Propagation of Anhui Network Image and its Modeling Strategy[J].Journal of Hefei University:Social Sciences,2013,30(2):99-102. |
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| Authors: | WANG Hui |
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| Institution: | WANG Hui ( Institute of Journalism and Communication, Anhui Academy of Social Sciences, Hefei 230053, China) |
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| Abstract: | Modeling a good image of the region not only requires a strong hard as well as soft strength, but also demands that this strength should be fully displayed. In the process of building the regional image, media have played a pivotal role. In the network times, it is necessary to take full advantage of network communication platform so as to show the good image of Anhui and expand Anhui＇s influence. SWOT has been applied to make a full analysis of the status quo of Anhui network image propagation, and strategies to create a beautiful network image for Anhui are proposed in the light of characteristics of network media propagation, in the hope of promoting regional development. |
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| Keywords: | Anhui image network modeling |
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