从《大江东去》看反腐题材电视剧对培养理论的应用

美国传播学家格伯纳认为电视文化可以培养和建构受众的世界观,使受众的主观现实更接近于电视媒介提供的符号现实,而非客观现实。格伯纳的该研究被称为培养理论研究,是一个著名的思考和探讨大众传媒影响力的研究范式。以《大江东去》为例,论证我国反腐电视剧如何构建“正义必将战胜邪恶,秩序最终都会被恢复”这样一个“符号现实”,将观众对腐败问题的认知即“主观现实”引向了一个相对安全和符合主流的方向,而不是陷入“客观现实”之中。

The Appliation of Theory Cultivation in Anti-corruption Soaps "The Great River Goes to the East"

George Gerbner,the American communication scholar, thinks that the TV culture can cultivate and construct the world view of audiences,make audiences' subjective reality approach the symbol reality that TV media provides even more,but not objective reality.This research of Gerbner,called the cultivation theory,is a famous research model to think and discuss the mass media's influence.This paper tries to take "the great river goes east" as an example,argue how our anti-corruption soaps construct such a "symbol reality" that finally justice will defeat evilness,and the orders will all be resumed,guide the audiences' cognition about the corruption problem into one relatively safe direction according with mainstream,not a "objective reality".