新媒体视域下我国生态文明传播的嬗变与策略

人类与自然的关系密不可分,自然是人类生存发展的重要基石。当今世界,人类在利用和开发自然的过程中获得了丰富的经济利益和高速的物质发展,同时也造成了非常严重的后果。被急速破坏的生态环境对人类生存的影响正逐渐扩大,娱乐至死的传播现状正减弱人们对生态危机的关注。新媒体环境下,生态文明传播是应对生态问题频发的重要途径之一。生态文明传播的新媒体化是推进我国生态文明建设和人类可持续发展的重要力量。然而在我国目前的生态文明传播中,无论是从技术上还是内容上都不能与我国生态环境需求相匹配。本文对比回顾了中西方生态文明传播的发展历程,以我国生态文明传播现状为研究对象,从时间、渠道、内容等多方面梳理了我国生态文明传播在新媒体环境下的创新变化与发展。新媒体助力我国生态文明传播呈现出新格局,但也存在专业人才更加流失、优秀内容更加缺失等老问题和传播手段陈旧等新问题。为了解决新媒体环境下存在的问题,需要媒体、政府、企业在科学的生态文明政策指导下,聚焦新媒体环境下的生态文明传播变化,充分发挥新媒体的优势和潜能,建设全程、全息、全员和全效的“四全”生态传播体系,推动可持续绿色经济发展,深入思考生态文明传播的未来发展策略,为我国生态文明事业和全球生态环境保护作出贡献。

On Transmutation and Strategy of China's Ecological Civilization Communication from Perspective of New Media

The relationship between human and nature is inseparable,and nature is an important cornerstone of human survival and development.Nowadays,human beings have obtained rich economic interests and high?speed material development in the process of encroaching on nature.Meanwhile,there are also very dangerous and serious consequences.The impact of the rapid destruction of the ecological environment on human survival is gradually expanding,and the spread of entertainment to death is weakening human's attention to the ecological crisis.Under the new media environment,the ecological civilization communication is one of the important approaches to frequent ecological problems.The new media of ecological civilization communication is an important force to promote the construction of ecological civilization and the sustainable development of human beings.However,in the current communication of ecological civilization in China,no matter in terms of technology or content,it can not match with the ecological environment demand and the present situation.This paper compares and reviews the development process of the ecological civilization communication between China and the West.Taking the current ecological civilization communication in China as the research object,from the perspectives of time,channel,content and etc.,it combs the innovative changes and development of China's ecological civilization communication under the new media environment.The new media are helpful to make China's ecological civilization communication present a new pattern.However,there are some old problems such as the loss of professional talents and the lack of excellent content,and some new problems such as the obsolescence of communication means.The solution to the problems involves the joint efforts of the media,the government and the enterprises.Under the guidance of scientific ecological civilization policy,we should focus on the changes of ecological civilization communication in the new media environment,make full use of the advantages and potential of the new media,build a full?range,holographic,all?staff and all?effective professional media communication system,pursue sustainable development of the green economy,and give in?depth consideration to the future development strategy so as to contribute to China's ecological civilization and the ecological environment protection of the Earth.