| 试论产品代言人的“安全注意义务” |
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| 引用本文： | 罗浩铭. 试论产品代言人的“安全注意义务”[J]. 南华大学学报(社会科学版), 2010, 11(4): 76-79 |
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| 作者姓名： | 罗浩铭 |
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| 作者单位： | 湖南师范大学法学院,湖南,长沙,410081 |
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| 摘 要： | 产品代言人基于公众对其的信赖，通过产品代言活动获得收益。同时，做为巨额利益的收入者，理应对其代言行为负有高度的安全注意义务，以维护广大消费者的切身利益。基于上述认识，文章通过对安全注意义务理论的分析；确立产品代言人安全注意义务存在的理论依据；构建产品代言人安全注意义务制度的内容。
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| 关 键 词： | 产品代言人 信赖关系 安全注意义务 |
| 收稿时间： | 2010-04-03 |
Discuss the Product Spokesman's"Duty of Safety Care" |
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| LUO Hao-ming. Discuss the Product Spokesman's"Duty of Safety Care"[J]. Journal of Nanhua University(Social Science Edition), 2010, 11(4): 76-79 |
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| Authors: | LUO Hao-ming |
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| Affiliation: | Hunan Normal University,ChangSha 410081,China |
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| Abstract: | Spokesman for the product based on the public trust, receive income through product endorsement deals. Meanwhile, as the huge interest receiver,they should bears a high degree of safety care duty to protect the vital interests of consumers. Based on the above understanding, the article through the analysis of the safety care duty established the theoretical basis for it and enriched the content of it. |
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| Keywords: | endorsement trust relationship duty of safety care |
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