浅谈成品油末端销售

在比较国内外成品零售行业的基础上，从零售和特许经营两个领域分析了成品油零售公司今后面临的严峻挑战。提出了应充分利用我国加入WTO后几年保护期的这段时间，尽快缩短与外资石油公司的差距，并建议引入连锁经营，建立管理信息系统，加强人才培养，改革用人制度和分配机制，并在竞争中加强合作。

On Terminal Sale of Finished Oil

After comparing the retailing industry of finished oil both at home and abroad, an analysis is made of the serious challenges that finished oil retailing companies will meet in both retailing market and franchised market. It is argued that every effort should be made to shorten the gap with foreign-funded oil companies in the protective transitional period after China's entry into the WTO. Some suggestions are made to introduce chain operation,establish management information system,enhance talents education,reform personnel and distribution mechanism,and strengthen cooperation in the competition.