| 电视广告中人物角色表现的刻板印象调查 |
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| 引用本文： | 康初莹. 电视广告中人物角色表现的刻板印象调查[J]. 齐齐哈尔大学学报(哲学社会科学版), 2007, 0(4): 78-82 |
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| 作者姓名： | 康初莹 |
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| 作者单位： | 河南工业大学,新闻与传播学院,河南,郑州,450052 |
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| 摘 要： | 本文采用抽样调查的方法对近三年在国内广泛传播并对观众产生一定影响的电视广告进行研究,统计与分析刻板印象在其中的不同表现形式,为电视广告的创作者与传播者,乃至广告管理者提出反思。
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| 关 键 词： | 电视广告 人物角色 刻板印象 |
| 文章编号： | 1008-2638(2007)04-0078-05 |
| 修稿时间： | 2007-03-20 |
Investigation on Stereotype of TV Advertisement Character Role Performance |
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| KANG Chu-ying. Investigation on Stereotype of TV Advertisement Character Role Performance[J]. Journal of Qiqihar University (Philosophy & Social Science Edition), 2007, 0(4): 78-82 |
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| Authors: | KANG Chu-ying |
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| Abstract: | This thesis aims to research on the popular TV advertisements which are widely broadcasted and influence the audience to a certain extent in recent three years in China by taking a sampling methodology.Different forms of stereotype in TV advertisements are given a statistical analysis and some reflections are presented for TV advertisement designers,broadcasters,and even supervisors. |
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| Keywords: | TV advertisement character role stereotype |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
