Configuring a new business model through conceptual combination: The rise of the Huffington Post |
| |
Affiliation: | 1. LUISS Guido Carli University Rome, Italy;2. Ca’ Foscari University of Venice, Italy |
| |
Abstract: | How a successful business model (BM) is designed is a key question in the business model innovation (BMI) literature. Delving on the shared concept of BM as a configuration of components and interdependencies, we take a cognitive perspective to study the conceptual combination as a central process in BMI. We investigate the complexity of conceiving a new BM configuration, through a longitudinal study of the emergence of “The Huffington Post” which combined newspaper and blog in a disruptive and successful BM. With our research we theoretically frame the dynamic interplay between the three cognitive mechanisms of conceptual combination and the system of interdependent components of an emerging BM. Our findings unveil how the overall process unfolds and specifically delves into the dynamic iteration of composing and experimenting with the new configuration until the overall coherence is reached. Hence, we advance the literature by showing how the conceptual combination of a new BM is a complex effort and comprises some iterative cycles, vital to reach a coherent configuration which could secure a superior performance. |
| |
Keywords: | Business model innovation Configurational approach Cognition Conceptual combination New venture |
本文献已被 ScienceDirect 等数据库收录! |