出版生态系统进化论

研究了出版生态系统进化的进程,认为出版生态系统经历了原始出版生态系统、古代出版生态系统、近代出版生态系统和现代出版生态系统四个阶段。出版生态系统进化的最根本动力是社会需要,传播技术的发展为出版生态系统的进化提供了技术支持,而出版机构之间的竞争则是出版生态系统进化的内在动力。出版生态系统的进化遵循协同进化的规律,出版生态系统的复杂性逐步提高的规律,新旧媒体竞争与共生的规律,遗传、变异与社会选择的规律。只有遵循进化规律,才能实现与社会的协同进化。

Evolutionism of Publishing Ecosystem

The evolutionary process of publishing ecosystem was studied, it included four stages: original publishing ecosystem, ancient publishing ecosystem, modern publishing ecosystem, and contemporary publishing ecosystem. The fundamental power of publishing ecosystemic evolution is social need. The progress of communication technique provided technological support. Competition among publishing agencies is inherent power of publishing ecosystemic evolution. The following evolutionary laws should be adhered in the evolutionary process of publishing ecosystem: 1) co-evolution; 2) the complexity of publishing ecosystem improved progressively; 3) new or old media's competition and symbiosis; 4) heredity, variation and social choice. Only by following evolutionary laws, co-evolution could be achieved with society.