| Abstract: | This article describes the series of changes which British Telecom has gone through over the last 10 years or so— changes which have often been dramatic and highly publicized. Faced with the challenges of the fast-changing business environment of the past decade—the most obvious of which was the technological revolution—British Telecom was perceived to be safe and reliable, but slow to change and expensive. Its strengths were the widespread understanding and acceptance of the need for change, its reservoir of the necessary skills and talent, a sound commercial infrastructure and a corporate culture. The author describes the organizational changes which have taken place and looks to a future where change is endemic if a business is to survive. |
