| 广东职业体育市场的布局和发展重点 |
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| 引用本文： | 陈明. 广东职业体育市场的布局和发展重点[J]. 广州大学学报(社会科学版), 2010, 9(5): 54-57 |
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| 作者姓名： | 陈明 |
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| 作者单位： | 广州大学,体育学院,广东,广州,510006 |
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| 基金项目： | 广东大学体育产业研究中心资助项目 |
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| 摘 要： | 改革开放以来，广东职业体育市场的发展取得了较大的成绩，同时也存在产值小、带动相关产业能力弱、竞技水平不高、职业俱乐部分布不合理、政府管理缺失等问题。促进广东职业体育市场可持续发展的主要途径有：合理配置资源，城市体育品牌项目错位发展，构建广东职业体育市场发展群网；重视体育无形资产开发，增强职业体育市场自身“造血”功能；以深化职业体育体制改革为手段、市场化进程为目的，促进政府管理与市场发展的同步和融合等。
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| 关 键 词： | 职业体育 市场化 政府管理 广东 |
A research on layout and development focus in professional sports market |
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| CHEN Ming. A research on layout and development focus in professional sports market[J]. Journal of Guangzhou University(Social Science Edition), 2010, 9(5): 54-57 |
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| Authors: | CHEN Ming |
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| Affiliation: | CHEN Ming ( School of Physical Education, Guangzhou University, Guangzhou, Guangdong 510006, China) |
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| Abstract: | Since reform and opening-up, the professional sports market in Guangdong has developed rapidly. But at the same time, problems exist, such as the output value is too small to promote other related industries, the professional clubs are not optimally distributed and the government is absent in its administration. This paper believes that there are ways for the sustainable development of the professional sports market in Guangdong, for exam- ple, to distribute resources rationally, to develop different sports brands in different cities, to name only a few. |
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| Keywords: | professional sports marketization government administration Guangdong |
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