Theoretische und statistische Modellierung von Cross-Pressures in Kontextanalysen

Cross-pressures can be defined as individually perceived social pressure that results from heterogeneity in the social context, mainly due to conflicting social expectations of relevant social actors. In this paper we discuss the theoretical position of “cross-pressures” in the structural-individualist paradigm and present methods for modeling cross-pressures in multilevel regression models. We argue that cross pressures form a specific class of context effects, that is macro-micro links, and sketch a reconstruction as part of the problem of defining the social situation in the Model of Frame Selection. The theoretical model implies that empirical applications of the concept would ideally use multiplicative terms for the specification of cross-level interactions in multilevel models. Modeling random slopes and context fixed-effects the interaction can be identified empirically. As an example we analyze the relation between postmaterialism and environmental concern, moderated by national wealth using WVS data. Our results indicate that postmaterialism and environmental concern form an integrated value cluster in wealthy societies, but are separate constructs in poorer societies.