大力培养适应市场需要的营销生力军——高等职业教育市场营销专业人才需求调研报告

市场经济的浪潮,呼唤大批的市场营销人才。为深化高职市场营销专业的教学改革,实现人才培养模式的创新,培养合格的营销生力军,必须紧密结合市场对营销人才的需求而有的放矢。本文在综合分析商职市场营销专业人才需求调查结果的基础上,针对高职市场营销专业人才需求态势和毕业生在适应人才市场需求方面存在的问题,提出了深化专业教学改革,造就真正适应社会需求的高素质营销人才的建议。

To Train More Qualified Marketing Students - Investigation Report on the Demand of Professional Marketing Persons from Senior Vocational Schools

The developing market economy demands more and more marketing talents. In order to further teaching - reform of marketing major in Senior Vocational Schools, to realize new talent - training modes and to bring up qualified marketing troops, it is necessary to have a definite object in view. Based on the integrated analyses about the investigation on the social requirement for vocational Marketing major students and aimed at solving the problems between the demanding trends and students' adaptability, the author gives some proposals on how to deepen the teaching - reform of this major and how to bring up some qualified marketing students.