| 可持续营销价格的定价原则及策略 |
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| 引用本文： | 卜庆娟,赵复强.可持续营销价格的定价原则及策略[J].石河子大学学报(哲学社会科学版),2006,20(2):47-48,54. |
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| 作者姓名： | 卜庆娟 赵复强 |
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| 作者单位： | 德州学院,经济管理系,山东,德州,253023 |
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| 摘 要： | 可持续营销价格是企业实施可持续营销的“催化剂”。为了达到环境、经济、社会和谐发展的目标,企业在对可持续产品定价时应遵循以下原则:自然资源的价格应能够反映它的价值;商品的价格应能够补偿环境损失的价值;对商品实施区别定价。该文从政府、企业、消费者、社会团体等方面探讨了可持续价格策略的实现途径。
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| 关 键 词： | 可持续产品 价格 策略 |
| 文章编号： | 1671-0304(2006)02-0047-02 |
| 修稿时间： | 2005年8月20日 |
A Study on the Price Strategy of Sustainable Marketing |
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| BU Qing-juan,ZHAO Fu-qiang.A Study on the Price Strategy of Sustainable Marketing[J].Journal of SHIHEZI University(Philosophy and Social Science),2006,20(2):47-48,54. |
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| Authors: | BU Qing-juan ZHAO Fu-qiang |
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| Abstract: | sustainable price is the catalyst that the business enterprises implement sustainable marketing.For attaining the target of the ecosystem,environment,economy,social harmonious development,business enterprises should follow the following principles:the price of the natural resources should reflect its value;the price of the merchandise should compensate the value of the environment loss;carry out the principle of the differentiation list price to merchandise.The paper discusses the ways of realizing sustainable price from the government,business enterprises,consumers,and social groups. |
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| Keywords: | sustainable product price countermeasures |
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