From Advocacy to Social Innovation: A Typology of Social Change Efforts by Nonprofits

Literature describing the social change efforts of direct social service nonprofits focuses primarily on their political advocacy role or the ways in which practitioners in organizations address individual service user needs. To elicit a more in-depth understanding of the varying ways that these nonprofits promote social change, this research builds off of the innovation literature in nonprofits. It presents a model of the typology of social innovations based on the empirical findings from survey data from a random sample (n = 241) and interview data (n = 31) of direct social service nonprofits in Alberta, Canada. Exploratory principal factor analysis was used to uncover the underlying structure of the varying types of social innovations undertaken by direct service nonprofits. Results support a three-factor model including socially transformative, product, and process-related social innovations. The qualitative findings provide a conceptual map of the varied foci of social change efforts.