| C2C电子商务网站信用评价模型研究 |
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| 引用本文： | 郭亦涵,郑植. C2C电子商务网站信用评价模型研究[J]. 北京邮电大学学报(社会科学版), 2011, 0(4): 21-25 |
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| 作者姓名： | 郭亦涵 郑植 |
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| 作者单位： | 北京邮电大学经济管理学院,北京,100876;北京邮电大学经济管理学院,北京,100876 |
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| 摘 要： | 回顾C2C电子商务的发展,讨论目前的信任评价系统中存在的问题。在调查研究的基础上,提出一个新的信用评价模型。模型分为两部分：一是信用反馈评价指标体系的设计,反映评价者的主观意愿,其中运用AHP方法确定各指标权重;二是综合考虑对信用评价有重要影响的其他因素,与信用反馈评价指标体系集结成为基于多影响因素的信用评价模型。
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| 关 键 词： | 信用评价模型 AHP 电子商务网站 |
Research on Credit Evaluation Model for C2C E-commerce Website |
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| GUO Yi-han,ZHENG Zhi. Research on Credit Evaluation Model for C2C E-commerce Website[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2011, 0(4): 21-25 |
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| Authors: | GUO Yi-han ZHENG Zhi |
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| Affiliation: | GUO Yi-han,ZHENG Zhi(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China) |
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| Abstract: | In this paper,we reviewed the development of the C2C e-commerce and discussed the problems of the present trust-evaluation systems.Then based on what we have learned,we came up with a new model to evaluate the trust of transactions in the C2C e-commerce business.The model integrates two parts: the model is built up depending on the AHP(Analytic Hierarchy Process) approach that has taken nearly all dynamic factors about which the buyers are concerned into consideration;the other part is other key factors aff... |
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| Keywords: | trust-evaluation model AHP E-commerce website |
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