| 电子媒介如何影响社会行为——梅罗维茨传播理论述评 |
| |
| 引用本文： | 田中初.电子媒介如何影响社会行为——梅罗维茨传播理论述评[J].浙江师范大学学报(社会科学版),2006,31(1):108-112. |
| |
| 作者姓名： | 田中初 |
| |
| 作者单位： | 浙江师范大学,人文学院,浙江,金华,321004 |
| |
| 摘 要： | 美国传播学者梅罗维茨是媒介分析领域的一个代表人物,他结合麦克卢汉的媒介技术决定论和戈夫曼的剧场理论,指出电子媒介是通过改变社会的情境从而影响了人们的行为方式,比如外在体现为男女性别的融合、成人与儿童的模糊以及政治人物的祛魅等方面.本文还针对其理论进行评析.
|
| 关 键 词： | 电子媒介 社会情境 社会行为 |
| 文章编号： | 1001-5035(2006)01-0108-05 |
| 修稿时间： | 2005年3月21日 |
How Electronic Media Affect the Social Behavior?: A Review of Meyrowitz's Theory |
| |
| TIAN Zhong-chu.How Electronic Media Affect the Social Behavior?: A Review of Meyrowitz''''s Theory[J].Journal of Zhejiang Normal University:Social Sciences,2006,31(1):108-112. |
| |
| Authors: | TIAN Zhong-chu |
| |
| Abstract: | This paper is a review and analysis of the theory of Joshua Meyrowitz,a representative figure in the field of media analytic study in America,who,combining Marshall Mcluhan's Determinist Theory of Media Techniques and Erving Goffman's Theory of Ritual Behaveiur Presentation,argues for the impact of electronic media on people's behavior by virtue of altering social situations such as the amalgamation of male and female,the blurred boundary between adults and children,and the demystification of political figures. |
| |
| Keywords: | Electronic Media Social Situations Social Behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
