文化创意产业推动城市创新驱动和转型发展

发展文化创意产业,从战略意义上看,有助于推进文化强国的建设;从城市发展实际看,将加快城市实现"创新驱动,转型发展"。文化创意产业发展有3条可行性路径:一是旧区改造,城市更新;二是资源开发,文化演绎;三是建立旗舰项目,实现综合运作。文化创意产业的渗透融合特性将有效地促进产业的创新:传统产业融入文化创意可附加更多的文化内涵;产品设计融入文化创意可实现产品的价值创新;产品营销融入文化创意可拓展产品的市场;传统产业可运用创意思维实现产业创新;以科技与文化融合发展文化创意产业。

Cultural Creative Industries Promote Innovation--driven and Transition Development of City

The development of cultural creative industries, in terms of strategic significance, is conducive to the building of a powerful cultural country, and in terms of city development, can early realize the goal of ＂Innovation drivenand transition development＂. There are three feasible ways for cultural creative industries＇ development, firstly, to reconstruct the old community, and to accelerate urban renovation; secondly, to tap resources, and to interpretate culture; thirdly, to establish a flagship project, and to achieve integrated operation. In addition, because of the feature of permeation and fusion, cultural creative industry can efficiently strengthen industry innovation. That means, when blended in culture creativity; firstly, traditional industries can be added more cultural connotation;secondly, product design can realize the value of innovative products; thirdly, product marketing can be expanded; forthly, the traditional industry can achieve industrial innovations fifthly, technological and culture can be integrated to develop cultural creative industries.