| 加入WTO对中国广告业的影响及对策 |
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| 引用本文： | 李昌凰.加入WTO对中国广告业的影响及对策[J].长江大学学报(社会科学版),2000(4). |
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| 作者姓名： | 李昌凰 |
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| 作者单位： | 荆州师范学院经济系!湖北荆州434104 |
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| 摘 要： | 广告是经济的晴雨表。中国加入WTO ,对中国广告业的方方面面 ,从广告主、广告公司、广告媒体到广告内容本身 ,都将产生重大的影响。面对机遇与挑战 ,我们应转变观念 ,整合优势 ,促进中国广告业的健康有序发展
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| 关 键 词： | 世贸组织 中国广告业 管理 |
Influence on Chinese Advertising after Joining WTO |
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| LI Chang-huang.Influence on Chinese Advertising after Joining WTO[J].Journal of Yangtze University:Social Sciences,2000(4). |
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| Authors: | LI Chang-huang |
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| Abstract: | Aduertisements show eb and flow of economg.China's entering loto will have a profound influence on all aspects of chinese Adoertising,from adoertisers,adoertising companies to the content of advertisements itself.Confronted with opportunities and challenges,we should change ourconcepts and capitalize on our sucess to stimulate the reallhy and orderly development of chinese advertising. |
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| Keywords: | WTO Chinese advertising management |
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