| “入世”与中国名牌企业的营销创新 |
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| 引用本文： | 潘成华,刘亚玲.“入世”与中国名牌企业的营销创新[J].长江大学学报(社会科学版),2000(4). |
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| 作者姓名： | 潘成华 刘亚玲 |
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| 作者单位： | 荆州师范学院经济系!湖北荆州434104(潘成华)，黄冈师范学院社科部!湖北黄冈436100(刘亚玲) |
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| 摘 要： | 入世”对我国名牌企业而言 ,更多地意味着挑战和危机 ,而实行营销创新是应对挑战的战略选择。文章从营销观念创新、产品创新、市场创新、营销方式创新、营销组织创新、营销机制创新等方面具体分析了创新策略体系 ,为我国名牌企业的国际化提供了全新的思路
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| 关 键 词： | 世界贸易组织 名牌企业 创新 营销创新 体系 |
The Entrance to WTO and the Marketing Creation of theFamous Brand Enterprises of China |
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| PAN Cheng-hua\ \ \ LIU Ya-ling.The Entrance to WTO and the Marketing Creation of theFamous Brand Enterprises of China[J].Journal of Yangtze University:Social Sciences,2000(4). |
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| Authors: | PAN Cheng-hua\ \ \ LIU Ya-ling |
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| Abstract: | The entrance of WTO means even more the challenge and crisis to the famous brand enterprises of China.And marketing creation and innovation is a strategic choice to meet the challenge.This paper makes a concrete malysis of the creation tactic system form the creation of selling ideas,product,modes of marketing,marketing organization,marketing mechanism.It provides a completely new thinking for the famous enterprises of China to be internationaliztion. |
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| Keywords: | WTO famous brand enterprises creation and innovation marketing creation system |
| 本文献已被 CNKI 等数据库收录！ |
