当代大学生媒介教育引导策略研究

当代大众传播媒介正在深刻影响着大学生的人生观、价值观形成,改变着他们的人格塑造与道德实践,要充分发挥传媒的思想教育功能,必须针对当代大学生的媒介消费特点和个性心理来进行正确引导。大学生媒介接触从分类、频率、目的、信任度等方面反映出独有的群体特征,呈现出新潮化、娱乐化、崇拜化的特质,为此,要从媒介传播环境、媒介素养教育、媒介引导艺术等方面不断提高媒介传播的科学化水平。

A Research into the Guiding Tactics about the Medium Education of Contemporary University Students

The contemporary mass media are deeply influencing university students＇ outlook of life, and formation of their outlook of value and changing the formation of their personalities and moral practice. In order to fully utilize the ideological education function of the mass media, we must correctly guide the contemporary university students by considering their consuming characteristics of media and individu- al psychology. The university students＇ contacting media ranging from classification, frequency, pur- pose, credit, etc. is with group characteristics and with the nature of fashion, entrainment and worshiping. Thus, the paper suggests that we should increasingly elevate scientific level of the media spreading by improving spreading environment, quality education and guiding art of media.