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论反向假冒商标行为
引用本文:徐承云,傅蕾. 论反向假冒商标行为[J]. 南京邮电大学学报(社会科学版), 2004, 6(3): 22-25,32
作者姓名:徐承云  傅蕾
作者单位:中南财经政法大学,法学院,湖北,武汉,430073;中南财经政法大学,法学院,湖北,武汉,430073
摘    要:反向假冒商标行为是指未经他人的允许,将他人合法使用在商品上的商标去除后换上自己的商标并投入市场的行为。从消费层面看,它是欺诈消费者的行为;从竞争层面看,它是通过侵犯他人商标的手段来实现自己不正当竞争的行为。各国不同的立法模式告诉我们,只要法律之间关系和谐,都能收到较好的规制反向假冒商标行为的功效。

关 键 词:反向假冒商标行为  不正当竞争  商标侵权  权利滥用
文章编号:1008-603X(2004)03-0022-04
修稿时间:2004-03-15

On the Reverse Passing Off
XU Cheng-yun,FU-Lei School of law,South Central University of Economics and Law,Wuhan ,China. On the Reverse Passing Off[J]. Journal of Nanjing University of Posts and Telecommunications(Social Science), 2004, 6(3): 22-25,32
Authors:XU Cheng-yun  FU-Lei School of law  South Central University of Economics  Law  Wuhan   China
Affiliation:XU Cheng-yun,FU-Lei School of law,South Central University of Economics and Law,Wuhan 430073,China
Abstract:The reverse passing off is an act by which someone removes the trademark legally used on a certain commodity,replaces it with his own without the consent of the owner of that trademark,and finally sends it to the market. Seen from the phase of consumption,it is one of swindling consumers,and from that of competition, it is one of waging an unfair competition by infringing someone else's trademark.The fact that there are different systems of legislation in various countries tells us that as long as the relationships between different laws are in harmony,a better effect in regulating the reverse passing off will be achieved.
Keywords:reverse passing off  unfair competition  trademark infringement  abuse of power
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