| 国家营销、国家形象与国家软实力 |
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| 引用本文： | 汪涛,邓劲.国家营销、国家形象与国家软实力[J].武汉大学学报：哲学社会科学版,2010(2). |
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| 作者姓名： | 汪涛 邓劲 |
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| 作者单位： | 武汉大学经济与管理学院;武汉大学外国语学院; |
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| 基金项目： | 教育部新世纪优秀人才支持计划; 国家自然科学基金项目(70972092) |
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| 摘 要： | 在经济全球化的背景下,通过国家营销树立良好的国家形象对提升我国的软实力有着巨大作用。当前,经济的快速增长大大提升了中国的硬实力,但同时,反倾销、环保、贸易顺差也给中国的国家形象带来了负面影响。因此,必须要通过国家营销,重塑和传播国家形象,以提升中国的软实力。
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| 关 键 词： | 国家营销 国家形象 软实力 |
Country Marketing,Country Image and Country's Soft Power |
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| Wang Tao,Deng Jin.Country Marketing,Country Image and Country's Soft Power[J].Wuhan University Journal (Social Sciences),2010(2). |
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| Authors: | Wang Tao Deng Jin |
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| Institution: | Wang Tao1,Deng Jin2(1.School of Foreign Languages,Wuhan University,Wuhan 430072,Hubei,China2.School of Economics , Management,China) |
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| Abstract: | In the background of economic globalization,it is of great significance to improve the country image through country marketing,so as to enhance the soft power.At present,the rapid development of economy enhances greatly china's hard power.But at the same time,things like anti-dumping,environmental problems,trade surplus also bring some passive or negative offect to china's country image.So it is quite necessary to rebuild and propagate China's country image through country marketing and enhance our country'... |
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| Keywords: | country marketing country image soft power |
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