The Future in a Goody Bag: Exploring School Fair Logics and Corporatization of Swedish Education

This article focuses on upper secondary school fairs in Sweden, how they can be understood as a discursive practice, and how this in turn can help us understand the challenges of contemporary education policy in Sweden. Using discourse analysis as a basis, the article analyzes the logics constituting the fair, with a primary focus on the shaping and regulating of the subjects involved in the fair. It is argued that the fair illustrates how the ongoing commercialization of the Swedish welfare model is made possible, but also how it is played out and negotiated at a concrete marketplace.