面向国际市场的品牌商标创立规则

在市场经济的激烈竞争中 ,以什么样的商标作为新产品的标志和促进新产品的销售尤为重要。研究分析名牌商标的创立规则是创造国际知名品牌的首要基础性工作。品牌商标创立应依据合理运用法规、富涵文化价值、创业者冠名和创造新词汇四项规则。在全球化的市场经济浪潮下 ,创立出更多更好的为企业产品服务的商标 ,是企业经营者和商标研究工作者的使命。为此要加强对商标的发展和创立规则的研究 ,使中国企业创立出更多的世界知名品牌。

Regulations for trademarks in the international market

In the severe competition of the market economy, it is very important to choose a trademark for a new product and then to promote it in the international market. The fundamental work in creating a world famous brand is to study and analyze the regulations for a trademark, which concludes the rational application of the regulation, cultural value, inventor's name and use of new terms. This work is significant in that it will help the Chinese enterprises to create better brands for the international market.