| 跨国企业管理中文化整合的研究 |
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| 引用本文： | 钱一欣.跨国企业管理中文化整合的研究[J].吉林工程技术师范学院学报,2010,26(11):16-17. |
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| 作者姓名： | 钱一欣 |
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| 作者单位： | 吉林建筑工程学院外国语学院,吉林长春,130021 |
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| 摘 要： | 对经营失败的跨国企业来讲,文化冲突往往是导致其失败的主要原因,文化冲突源于文化差异。本文剖析了中西文化差异中易引起跨国企业内产生文化冲突的因素,进而提出了文化整合是跨国企业管理的首要原则,并阐述了文化整合的实质内含及实施策略。
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| 关 键 词： | 跨国企业 文化差异 文化整合 |
Cultural Integration in Transnational Enterprise Management |
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| QIAN Yi-xin.Cultural Integration in Transnational Enterprise Management[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2010,26(11):16-17. |
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| Authors: | QIAN Yi-xin |
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| Institution: | QIAN Yi-xin(School of Foreign Language,Jilin Institute of Architecture and Civil Engineering,Changchun Jilin 130021,China) |
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| Abstract: | cultural conflict is usually the main cause of business failure for transnational enterprises.This paper analyzed the factors of easily causing cultural conflict within the transnational enterprises,and put forward that cultural integration is the primary principle of transnational enterprise management.Furthermore,it elaborated the connotation and implementation strategies of cultural integration. |
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| Keywords: | transnational enterprise culture conflict cultural integration |
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