传统节日:文化、仪式与电视传播

我国传统节日文化的内涵包含自然文化、社会历史文化、个体生命文化三个层次,但是自然文化与个体生命文化一直被掩埋和遮蔽.节日仪式是节日文化的重要表征和载体,我国传统节日仪式具有生活化、日常化特点,但狭义的真正的仪式比较欠缺,呼吁创建真正的节日文化仪式.在传统节日的电视传播中,除去文化内涵、文化仪式的不足,还有电视仪式特别是其中节目仪式的缺失,这大大影响了节日文化的传承.

Traditional Festivals:Culture,Ritual and TV Communication

This paper points out that the cultural connotation of Chinese traditional festivals should have three levels: natural culture,social and historical culture and individual culture.However,the natural and individual cultures have always been covered,hidden and ignored.Festival ritual is an important representation and vehicle of festival culture.Chinese traditional festival ritual is life-oriented and routine while a real one in its narrow sense still needs to be founded.In TV communication of traditional fe...