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微博中的个体认同:静态“内观”与动态分裂
引用本文:陈华明,李畅. 微博中的个体认同:静态“内观”与动态分裂[J]. 四川大学学报(哲学社会科学版), 2011, 0(4): 80-85
作者姓名:陈华明  李畅
作者单位:四川大学文学与新闻学院,四川 成都,610064
摘    要:网络媒体已成为现代人生存方式的重要组成部分,直接导致自我认同基础的改变。在网络推动的后现代文化思潮和政治、经济、文化、社会的全球化浪潮中,固定认同元素如人种、地域、国别这类个体识别元素对自我建构的重要性日益弱化;而专业水平、价值观念、表达能力、见识水平等非固定认同元素日益重要。曾经盘踞在意识中的"绝对真理"和道德观念将被重新考察。以时下web2.0最新运用微博为例,分析在日益多元的网络环境中自我认同的复杂性,对微博个体认同中出现的新特点、新形式、新诉求进行理论探索与总结。

关 键 词:微博  网络媒体  个体认同  传播学

Microblogging Individual Identity:Static "Vipassana" and Dynamic Splitting
CHEN Huaming,LI CHANG. Microblogging Individual Identity:Static "Vipassana" and Dynamic Splitting[J]. Journal of Sichuan University(Social Science Edition), 2011, 0(4): 80-85
Authors:CHEN Huaming  LI CHANG
Affiliation:(College of Literature and Journalism,Sichuan University,Chengdu,Sichuan 610064)
Abstract:The online media have become an important part of modern life,which has directly resulted in the changes of the basis for self identity.In the network-driven,post-modern trends of increasing political,economic,cultural and social globalization,the importance of fixed identity elements such as race,region and nationality are weakening,while non-fixed identity elements including the professional standards,values,skills,experience of micro bloggers are growing more prominent in identity construction.Hence those "absolute truth" formerly entrenched in our consciousness,and moral values we have long upheld will have to be retested in the micro-blogging age.This paper takes the current web 2.0 microblogging as the subject of its study,explores the complexity of self-identity in the increasingly diverse network environment,and summarizes the new features,new forms,and new demands in individual identity construction in the micro-blogging world.
Keywords:microblog  network media  individual identity  Communication
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