| 电子商务的发展改变了原有的公共关系 |
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| 引用本文： | 周迎,刘向军.电子商务的发展改变了原有的公共关系[J].山西高等学校社会科学学报,2005,17(9):112-114. |
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| 作者姓名： | 周迎 刘向军 |
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| 作者单位： | 太原科技大学,山西,太原,030024 |
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| 摘 要： | 电子商务的飞速发展,对原有的公共关系内容发生着深刻的影响,使其在速度、客户关系、品牌的从新定位、互联网、企业文化等五个方面发生了深刻变化,以一种新的视角展示了新经济条件下公共关系的内容。
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| 关 键 词： | 电子商务 公共关系 影响 变化 内容 |
| 文章编号： | 1008-6285(2005)09-0112-03 |
| 修稿时间： | 2004年4月9日 |
The Development of Electronic Commerce Has Altered the Former PR (Public Relations) |
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| Zhou Ying,Liu Xiangjun.The Development of Electronic Commerce Has Altered the Former PR (Public Relations)[J].Social Sciences Journal of Colleges of Shanxi,2005,17(9):112-114. |
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| Authors: | Zhou Ying Liu Xiangjun |
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| Abstract: | The rapid development of E-commerce has strongly influenced the contents of former PR,bringing great changes to it in five aspects including speed,the relationship with customers,re-positioning of brands,internet and corporate culture,and revealing from a new angle the contents of PR under the new economic condition. |
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| Keywords: | E-commerce PR influence change contents |
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