| 网上商店顾客忠诚度的提升策略 |
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| 引用本文： | 区健芬.网上商店顾客忠诚度的提升策略[J].职业时空,2012(6):67+70. |
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| 作者姓名： | 区健芬 |
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| 作者单位： | 广州工商职业技术学院 |
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| 摘 要： | 对于网上商店来说,忠诚客户的培养与维护是企业竞争力的重要决定因素,更是企业长期利润的根本源泉。文章对网上商店顾客忠诚度的特点进行了分析,并结合我国网上商店的实际提出了提升客户忠诚度的建议。
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| 关 键 词： | 网上商店 忠诚度 提升 策略 |
Online Store Customer Loyalty Ascension Strategy |
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| OU Jian-fen.Online Store Customer Loyalty Ascension Strategy[J].Career Horizon,2012(6):67+70. |
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| Authors: | OU Jian-fen |
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| Institution: | OU Jian-fen |
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| Abstract: | For online stores for,a loyal customers and maintain training is an important determinant of enterprise competitiveness,but also the fundamental source of enterprise long-term profits.The article to the online store customer loyalty features are analyzed,and in combination with the actual online stores put forward Suggestions of improving customer loyalty. |
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| Keywords: | online store customer loyalty ascension strategy |
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