| 论高校校报如何应对网络媒体的挑战 |
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| 引用本文： | 栗长生,王子彤.论高校校报如何应对网络媒体的挑战[J].河北工程大学学报(社会科学版),2008,25(3):107-108,115. |
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| 作者姓名： | 栗长生 王子彤 |
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| 作者单位： | 河北工程大学,党委宣传部,河北,邯郸,056038;河北工程大学,党委宣传部,河北,邯郸,056038 |
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| 摘 要： | 随着网络技术在大学校园的快速发展,网络媒体以其独特、高效、便捷、互动和图文并茂等特点,打破了校报在高校内作为主导媒体地位的新闻传播格局.研究和探讨网络媒体对校报的挑战,对于确保校报在高校校园媒体中的主导地位具有重大的现实意义.
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| 关 键 词： | 高校校报 网络媒体 主导地位 出路 |
| 收稿时间： | 2008/6/17 0:00:00 |
Measures of the higher school newspaper coping with challenge from the network media |
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| Authors: | LI Changsheng and WANG Zitong |
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| Institution: | LI Chang-sheng WANG Zi-tong (Hebei University of Engineering,Propag,a Department of Party Committee,H,an 056038,China) |
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| Abstract: | With the rapid development of network technology,network media has broken out the struture of news communi- cation that higher school newspaper plays a leading role in higher schools by its features of peculiarity,efficiency,conven- vience,intecation and illustration,it has great realistic significane for ensuing the leading position of school newspaper in the higher school campns media to study and explore the challenge from net work media. |
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| Keywords: | higher school newspaper network medium leading position strategy |
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