| 无锡地区化妆品市场的细分和营销策略探讨 |
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| 引用本文： | 邹丽敏.无锡地区化妆品市场的细分和营销策略探讨[J].江南大学学报(人文社会科学版),2001,2(4):368-371. |
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| 作者姓名： | 邹丽敏 |
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| 作者单位： | 江南大学,商学院,江苏,无锡,214063 |
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| 摘 要： | 无锡地区经济的迅速发展,为化妆品市场的发展提供了有利的条件.通过实地实际调查,根据地域环境、购买动机、收入、年龄等细分标准对无锡地区的化妆品市场进行了细分,并针对不同的细分市场提出了相应的市场营销策略.
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| 关 键 词： | 化妆品 市场细分 营销策略 |
| 文章编号： | 1009-5926(2001)04-0368-05 |
| 修稿时间： | 2000年10月20 |
Segmentation and Marketing Strategies of Cosmetics in Wuxi |
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| ZOU Li-min.Segmentation and Marketing Strategies of Cosmetics in Wuxi[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2001,2(4):368-371. |
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| Authors: | ZOU Li-min |
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| Abstract: | It is advantageous to cosmetics market development with the economic growth at high speed in Wuxi. This paper analyses market according to the standards of the district, purchaser's motivation , consumer's income and age on the basis of a social investigation, and puts forward some marketing strategies according to different market segmentations. |
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| Keywords: | cosmetics market segmentation marketing strategies |
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