基于产业集群理论的区域电子商务发展研究——以漳州市为例

随着信息技术的快速发展，电子商务作为一种新兴的交易渠道，不断影响着产业集群的发展。电子商务有利于优化产业链，转变经济增长方式，从而壮大产业集群。通过对比分析漳州四大产业集群电子商务发展存在的问题，从品牌建设、物流体系、售后服务、人才培养以及营销模式等方面对漳州市四大产业集群的电子商务发展提出针对性的提升策略，以增强电子商务市场的核心竞争能力。

Research on the Development of Regional E-Commerce Based on Industrial Cluster Theory

With the rapid development of information technology, e-commerce, as a new trading channel, continues to affect the development of industrial cluster. E-commerce is conducive to optimizing the industrial chain, changing the mode of economic growth, so as to strengthen industrial cluster. Based on the comparative analysis of the problems existing in the development of e-commerce in the four industrial clusters in Zhangzhou, this paper puts forward some relevant strategies for the development of e-commerce in the four industrial clusters in Zhangzhou from the aspects of brand construction, logistics system, after-sales service, personnel training and marketing mode, so as to enhance the core competitiveness of the e-commerce market.