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京东商城:泛平台的未来
引用本文:魏薇. 京东商城:泛平台的未来[J]. 经理人, 2011, 0(9)
作者姓名:魏薇
摘    要:创新商业模式必须符合用户体验尽管刘强东十分不喜欢京东商城被人贴上中国亚马逊的标签,但这家被中国电商集体视为敌人的对手,依旧一步步循着亚马逊的足迹向前,去年年底,京东商城的品牌直销频道上线,500多个品牌,近10万种商品入驻该频道。

关 键 词:京东  商业模式  第三方物流  盈利模式  亚马逊  物流公司  合作伙伴  经理人  数据挖掘  开放平台  

Fragments,Aggregators and Platforms
Abstract:From our investigation we found an interesting phenomenon that there are always a lot of fragments enterprises in some aspects of industry chain.Business model is arrangement of trades tructure for stakeholders.If a company creates a reasonable trade structure,many fragments will lower trade cost,improve efficiency and expand their business scale,which will face prospect of building a successful platform to become aggregators.Platform model reduced trade cost.The fragments enterprises once subjected to high...
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