“任务驱动”的合作学习在平面设计教学中的应用

平面设计课程旨在培养学生如何把图形图像设计与制作的能力更好地运用在平面视觉媒体中,为提高学生就业能力奠定基础.任务驱动的合作学习是围绕着广告策划与创意这门平面设计课程展开的,通过合作学习,使学生在完成任务的过程中,掌握语言沟通与图形图像设计的技巧,掌握广告策划案的制作,培养学生自主学习、协作、探究与创新能力,提高学生的广告策划与创新的综合能力.

The Application of Task-Driven Cooperation Learning in Teaching Graphic Design

The aim of graphic design course is to cultivate students＇ ability of putting the image design and production into using in graphic visual media preferably in order to lay a foundation for improving students＇ em- ployment ability. Task-driven cooperation learning is conducted in the course of graphic design involving adver- tisement planning and originality. With the task-driven cooperative learning, students are in the process of com- pleting the task, and acquire skills of verbal communication and graphics design, and learn advertisement plan- ning. This method not only cultivates the students＇ autonomous learning, cooperation, exploration and innovation ability, but also raises their comprehensive ability of advertising planning and innovation.