当代中国期刊发行问题与对策

随着市场竞争的日趋激烈,期刊发行工作的地位更加突出,而在发行方面便出现了一些制约发展的问题;发行模式单一、垄断、封闭;期刊代理发行方式不成熟:发行观念陈旧、轻视等。由此,建议强化期刊是精神化的物质商品意识,更新观念,改革体制,提高质量,加强广告宣传,打破垄断,实行多渠道发行,同时利用现代化技术促进发行。

The Problems Of Contemporary Periodical Distribution And Our Countermeasures

The status of periodical distrbution becomes more outanding with more and more drastic market competition.And now there are some problems of periodical distribution which restrict its development:simplex mode,monopoly,seal.immature agency and outdated concept of periodical distrbution.Above these,the writer proposes to aware of that periodical is spiritualized commodities,renovate concept,innovate system. enhance quality,reinforce advertising,practise diversified prosecution,break monopoly,and so on. Moreover it is suggested to make use of modern technology to promote the periodical distribution.