“Will This Record Work for Us?”: Managing Music Formats in Commercial Radio

How do radio stations decide what music to play on the air? Previous studies offer a single answer to this question. In contrast, this study examines the variety of ways that radio programmers answer this question by conceptualizing them as mediators between record companies and radio audiences. From interviews with programmers at commercial radio stations in the United States we identify key programming practices that programmers use to manage their stations' music formats and present a typology of repertoires of such practices. We then discuss the implications of each programming repertoire for stations' music formats and the structural conditions that promote the use of each programming repertoire. In conclusion, we consider the study's implications for understanding culture production in the commercial radio industry.