当代奥林匹克运动与奥运经济浅议

当代奥林匹克运动与奥运经济关系十分密切。离开了奥运经济即围绕奥运开展的一系列商业运作,当代奥林匹克运动将陷入困境。萨马兰奇以改革创新的精神,用商业运作的方式,解决了国际奥委会面临的经济危机,为奥林匹克运动打下了牢固的经济基础,也为举办国城市的经济发展提供了契机。

Discussion on Olympic Games and Olympic Economy

There is close link between Olympic movement and Olympic economy.Without the Olympic economic,the commercial operations around Olympic movement,the contemporary Olympic movement will be in troublesome.With reform and innovation spirit,through commercial operations,Mr.Juan Antonio Samaranch solved the economic crisis faced by the International Olympic Committee.He laid a solid economic foundation for the Olympic movement and also provided an opportunity for the city’economy in hosting Olympic Games.