Organizations and the structure of culture

Recent work emphasizes how organizations and organizing are suffused by culture. Ignored, however, is the question of how organizations and organizing shape cultural understandings. In this paper, we draw attention to how organizations impact the creation, maintenance, and matching of cultural associations: The “structure of culture.” Cultural associations are distributed understandings of “what goes with what,” diffused via their co-adoption by individual and corporate actors. We argue that the process of associative diffusion is heavily influenced by organizational forms, routines, and operations. While organizations shape culture production, they likewise shape resulting associations between cultural items, actively modifying the structure of culture. We conclude that the role of organizations in shaping the structure and dynamics of culture should be a central topic of study moving forward.