| 论模糊语言在广告英语中的运用 |
| |
| 引用本文： | 林凡.论模糊语言在广告英语中的运用[J].合肥学院学报(社会科学版),2012(1):95-98. |
| |
| 作者姓名： | 林凡 |
| |
| 作者单位： | 安徽三联学院英语系 |
| |
| 基金项目： | 安徽三联学院2010年度省级科研基金项目(BCB10017)阶段性成果 |
| |
| 摘 要： | 模糊性是语言的一种基本属性,而模糊语言是一种广泛存在于日常交际中的语言。广告英语中通过使用一些模糊性的名词、数量词、形容词及动词等在表达字面意义的同时又暗示多重含义,而且广告英语的模糊性也体现在句式的运用上,从而激发读者的想象,吸引他们的注意,增强广告的说服力。
|
| 关 键 词： | 广告英语 模糊语言 词汇特点 |
On the Application of Fuzziness in Advertising English |
| |
| LIN Fan.On the Application of Fuzziness in Advertising English[J].Journal of Hefei University:Social Sciences,2012(1):95-98. |
| |
| Authors: | LIN Fan |
| |
| Institution: | LIN Fan(English Department,Anhui Sanlian University,Hefei 230601,China) |
| |
| Abstract: | Fuzziness(or Vagueness) is one of the essential properties of language.This paper introduces a widely existing phenomenon in Advertising English—fuzziness.Nouns,numerals,adjectives and verbs are analyzed to reveal lexical features that are used by advertisers to achieve their persuasive targets.When used in advertisements,fuzzy language can bring about distinctive effect in promoting products and services,so as to stimulate the readers’ imagination,attract their attention and enhance the persuasiveness of advertisements. |
| |
| Keywords: | advertising English fuzziness lexical feature |
| 本文献已被 CNKI 等数据库收录！ |
|
