微媒体时代高校图书馆阅读推广策略研究

随着媒体的发展,微媒体逐渐运行起来。所谓微媒体,是由独立的发布点所构成的一种组织体系,被广泛应用于各领域。在微媒体时代,应利用微媒体对高校的阅读进行推广,改变人们的阅读方式,提高人们的文化素质。尤其是高校图书馆,应以微媒体为主要的阵地,促进图书馆数字化阅读的开展,使微媒体在阅读推广活动中发挥更大的作用。

On Reading Promotion Strategies for Higher School Libraries in Micro-media Era

Micro-media comes into being with the development of media in a general sense, and it is widely applied in all fields as an independent form of information distribution system. In the era of micro-media, it should be adopted, for a change, to promote reading activities, to change readers’ way of reading, and to raise their cultural accumulation, esp. in higher school libraries, where it should be made full use of for digitalized readings.