| 法语广告词浅析 |
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| 引用本文： | 单飞.法语广告词浅析[J].清华大学学报(哲学社会科学版),2004(Z1). |
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| 作者姓名： | 单飞 |
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| 作者单位： | 清华大学外语系 北京100084 |
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| 摘 要： | 广告词是书面广告的“灵魂”。文章以汽车广告为例,从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
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| 关 键 词： | 广告法语 广告词 汽车广告 |
A Preliminary Study on the Slogan of French Advertisement |
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| SHAN Fei.A Preliminary Study on the Slogan of French Advertisement[J].Journal of Tsinghua University(Philosophy and Social Sciences),2004(Z1). |
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| Authors: | SHAN Fei |
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| Abstract: | The slogan(head line and base line) is the "soul" of a written advertisement.With the examples of the car advertisements,this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness,orality,humanity and vividness. |
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| Keywords: | french advertisement slogan car advertisement |
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