| 客户生命周期在客户关系管理系统中的应用 |
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| 引用本文： | 胡少东. 客户生命周期在客户关系管理系统中的应用[J]. 汕头大学学报(人文社会科学版), 2006, 22(2): 45-47 |
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| 作者姓名： | 胡少东 |
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| 作者单位： | 汕头大学商学院,广东,汕头,515063 |
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| 摘 要： | 客户生命周期是客户关系管理(CRM)中的重要概念和工具。透过典型案例,我们发现目前国产的客户关系管理 (CRM)系统对客户生命周期的理解和应用有其不足之处,应建立完整客户生命周期的理念,并实现完整客户生命周期在 CRM系统中的应用。
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| 关 键 词： | 管理学 客户生命周期 客户关系管理 |
| 文章编号： | 1001-4225(2006)02-0045-003 |
| 修稿时间： | 2005-09-21 |
Application of Customer Life Cycle in System of Customer Relation Management |
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| HU Shao-dong. Application of Customer Life Cycle in System of Customer Relation Management[J]. Journal of Shantou University(Humanities Edition), 2006, 22(2): 45-47 |
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| Authors: | HU Shao-dong |
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| Abstract: | Customer life cycle (CLC) is an important concept and tool in the customer relationship management (CRM). On the basis of the analysis of representative cases, we find that there exist some drawbacks in the understanding and application of customer life cycle in the system of CRM. The complete notion of CLC should be formulated and the application of CLC should be implemented. |
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| Keywords: | customer life cycle customer relationship management |
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