Response Results of Lottery Buyer Behavior Surveys: In-Home vs. Point-of-Purchase Interviews |
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| Authors: | JAFFE EUGENE D; PASTERNAK HANOCH; GRIFEL AVI |
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| Institution: | Eugene D. Jaffe is Associate Professor and Director, Management Training Center, Bar-Han University, Israel. Hanoch Pasternak is a Senior Researcher, Volcani Institute, Israel. Avi Grifel is an Analyst at the Israel Institute of Applied Social Research and at Hebrew University of Jerusalem. The authors wish to thank the Israel National Lottery for its assistance and an anonymous reviewer for helpful comments. |
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| Abstract: | This paper reports the response results of surveys on lotterypurchasing behavior. Data are based on answers generated fromtwo probability samples: a national, random sample of 1,646households (in-home survey) and a point-of-purchase sample of520 respondents. Results show that answers to the point-of-purchasesurvey were more accurate at half the cost of in-home interviews.The surveys were undertaken in Israel, but have implicationsfor those wishing to sample lottery purchasers in other countries. |
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