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Exploring OD in Africa: A response to David Lewis
Authors:Rick James
Abstract:Organization development (OD) has become an increasingly popular approach among international donors who are eager to improve the impact of their aid to developing countries. Major questions, however, have been raised as to whether this is not another example of “technique peddling” by Western donors and consultants. Many argue that this participatory, imported, Western approach to organizational change relies on cultural assumptions of open discussion that are simply not present in many developing societies. Taking up Lewis's challenge in his article “Organization and Management in the Third Sector: Towards a Cross‐Cultural Research Agenda” (NML 2002), this article explores the veracity of such concerns. Using practitioner experience of implementing OD with African NGOs, this article reveals that many principles of OD are pre‐existing within African cultures and are not a new foreign import. It concludes that, as with any culture, there are aspects that undermine and reinforce particular approaches to management and change. An anthropological perspective can assist in understanding the local culture sufficiently to be able to identify, avoid, or overcome cultural resistance, while at the same time using cultural symbols as levers for change.
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