| 文化环境与国际营销关系试析 |
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| 引用本文： | 王启珊,王文婷.文化环境与国际营销关系试析[J].琼州学院学报,2006,13(1). |
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| 作者姓名： | 王启珊 王文婷 |
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| 作者单位： | 1. 琼州大学旅游系,海南,五指山,572200
2. 中国电信海南分公司,海南,海口,570001 |
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| 摘 要： | 本文阐述文化的重要性,分析文化与国际营销的关系,指出文化对国际营销的影响,提出适应文化环境的国际营销策略。
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| 关 键 词： | 文化环境 国际营销 影响 策略 |
Analysis of the Relation between Cultural Environment and International Marketing |
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| Wang Qi-shan,Wang Wen-ting.Analysis of the Relation between Cultural Environment and International Marketing[J].Journal of Qiongzhou University,2006,13(1). |
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| Authors: | Wang Qi-shan Wang Wen-ting |
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| Abstract: | This article expounds the significance of culture,analyzes the relation between culture and inter-national marketing,points out the influence of culture on international marketing and puts forward international marketing strategy suitable for cultural environment. |
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| Keywords: | cultural environment international marketing influence strategy |
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