论个体评价活动向民众评价活动转化的机制

黑格尔对民众表达意见的“无机方式”的两重性作了深刻的分析。个体评价活动是民众评价活动的细胞。由于趋利避害是生物体生存和发展的根本原则,因此民众评价尤其需要传递有关价值关系的信息。在人际传播中,传出和接收互为因果、相互过渡和转化,从而在复杂的网络中实现个体评价活动之间双向和多向的互动。在这种互动中,评价活动实现着多层次的客观化和主观化过程,从而使得评价活动的个体主体向群体主体转化、个体内容向群体内容转化。体现群体主体的民众评价活动,就在众多个体评价活动及其传播的互动基础上形成。

On the Mechanism of Transformation from Individual to Mass Evaluation Activity

Hegel gave a profound analysis to the dualism of people's "inorganic way" in expressing their opinions. Individual evaluation activity is a cell of collective evaluation activity. Since having benefit and avoiding harm is the fundamental principle for both existence and development of living beings, the mass evaluation needs especially to transmit an information on value relationship. In the communication among people, transmitting and receiving are reciprocally cause and effect, and mutually transmitted and transformed, thus to realize a mutual or multiple action between individual evaluation activities in a complicated network. In such mutual action, evaluation activity realizes a multi-stratum process of being objectified and subjectified, resulting in the transformation from individual subject to collective subject and individual content to collective content in evaluation activity. The mass evaluation activity, which enbodies a collective subject, hence formed in a mutual action of many individual evaluation activities and their communication.